Content That Ranks Proven Methods From 11,000+ SERPs [Podcast]

Content That Ranks Proven Methods From 11,000+ SERPs [Podcast] How much attention do you pay to keywords in your content? For too many people, the answer is â€Å"none† or â€Å"nearly none.† While having engaging content that attracts human readers is vital, ignoring keywords is going to make it difficult for those human readers to find your content in the first place. This bad advice to ignore keywords has made it so some marketers really don’t know how to use keywords effectively at all. How Julia got into freelance writing, what made her start Express Writers, and what she does there. An overview of the content strategy at Express Writers. How Julia helps older content maintain a high ranking in the search engines. Why targeting low-competition keywords works. How Julia finds the keywords and what tools she uses. How Julie defines good content for Express Writers. Tips on weaving keywords into great content. Why long-form content is important when it comes to ranking. Where to focus first if you’re a content marketer just getting started with using keywords. Links: Express Writers Julie McCoy Rand Fishkin: How to Create 10x Content SEMRush Mangools Julia’s Content Strategy Course Send us a screenshot of your review! If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud,  Stitcher, and Google Play. Quotes by Julia: â€Å"Just having engaging writing is number one.   You have to write to be read. Number two, you have to be super thorough on the topic.† â€Å"Once we have that keyword, it’s not just about the keyword, it’s about creating content where that keyword is the topic. â€Å"Consistency is key. Whenever you start, give your audience something to look forward to.†